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Paid links have always been used to gain an unfair advantage over competition in getting better search engine results. Although paid links are not allowed by Google for few years now, a lot of companies still secretly use them to get a short-term profit. But on long-term this is always deemed to fail and the cost you pay is brutal for your business.
The following article shows how JCPenney ended getting a big slap on its face, after enjoying a very successful holiday sales season. It's funny how they dumped their SEO "gurus" only after getting the slap, while previously boasting of record sales during holiday.
The Dirty Little Secrets of Search
Maybe this article is too long, but I encourage you to read it. It is very worth and you see the consequences it would have on every business if you get dumped out of Google index.
Good night,
Val.
The following article shows how JCPenney ended getting a big slap on its face, after enjoying a very successful holiday sales season. It's funny how they dumped their SEO "gurus" only after getting the slap, while previously boasting of record sales during holiday.
The Dirty Little Secrets of Search
Maybe this article is too long, but I encourage you to read it. It is very worth and you see the consequences it would have on every business if you get dumped out of Google index.
Good night,
Val.