Unethical Lead Generation Firms

harrylew

New Member
5
Hi, all,

I write a column about ethics for Senior Market Advisor, a Summit Media publication. I'm researching a piece on how to do due diligence on your lead firm so you know their leads are ethically and legally sound. I was wondering if you could share thoughts on these two questions:

1. What are the major types of unethical practices lead generators use that could damage an agent's reputation or worse?

2. How do you smoke out companies that engage in such practices? What specific questions/research would you recommend for agents to protect themselves?

Thanks in advance for the help.

Harry Lew
Avanza Communications, LLC
Co-Writer of Ethics in Action column
Senior Market Advisor magazine
 
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