Verbiage to use for Google/SEO banner leads?

I work the traditional life market, along with annuities/DI/LTCI and a bit of small group benefits.

Ive heard calanderleads mentioned on the FE forums before. If lots of people on here are using them, maybe reach out directly to some of those members via DM and ask about their process?

But generally speaking, if FE is being pitched, lead with reasons people need/want FE. Tell them "you filled out a form online for info about paying for final expenses and Im here to help with that info, how much do you feel would be enough to cover final expenses?" let them answer and ask more questions from there

Great advice, thanks. I may DM you with some questions about annuities if that's cool.
 

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