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Split testing is when you try what your doing & track the results, then do the same thing but change a little part. After the same time period you examine your data & whichever one has the better result you go with it. Then start the process over againI have no idea what you just said but I do know about setting appointments for FE. Or any life insurance for that matter. That was a hard lesson for me to learn because I talked too much on the phone and qualified too much. A $400,000 a year producer told me that I had to stop that stuff. That pre FE. Then when I got into FE every top producer told me the same thing. Say as little as possible on the phone and do no qualifying. The quote, "the more you tell, the less you sell", I heard from Joe Cicciao 7 or 8 years ago. Over my time in the FE field I've seen many agent come and go and most of those that went were following advice just like you gave. That is a failed model for this business.
I agree 100%. I used to use a long script & started producing more right when I cut it in half. But I kept this little part in there because EVERY TIME I say it and they say anything other than "yes" it's a complete waste of time! & by the way, I say this after I already set the appointment, right before I hang up. So it doesn't make me set less it just helps me know if I'll be wasting time