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I have a blog/website. Consumers call me every day for help, questions, advice. It is easy.
I can believe it, quite along time ago I started a Medicare Newsletter, it looked like an actual newspaper. I talked about changes to Medicare, Nutrition, Exercising, and anything I thought relevant to seniors.
I bought an email list of "seniors" and bulk mailed, spam mailed etc, until I got enough subscribers, then it was word of mouth.
Anyway it can be done, just takes thought, time, and lots of creativity.