Unless someone’s in la la land few of any type non bs T-65 letter or card is getting much over 1%.Heck any type of direct mail getting over 1% in most states is good . I got friends in Ohio that are traveling out of state as direct mail responses are terrible . I’ve always heard Ohio super tough on dm .With brokers having to pay much of their own expenses going forward i see a mass migration to the t-65 market for medicare agents . Example . Mapd prorated pays $200 for a may 1 enrollment . How can i pay $80 plus per lead ? A agent will need the $710 new to medicare
I have only just moved to OH and only am running first sequence of letters
But In TN I had to stop I did do 100% close ratio but I lost money on he mailers I def did less then 1% I would have kept doing it at 1% all day long with 100% close ratio
and the sequence of letters are not my own its one that other agents have had success with so I assume it was the area
But listen I am very happy is I can make my money back in 1st year commission I am very happy to prophet just on renewals in a high intent marketing piece like that